How to transform your data to insight to action

Case study: Impremedia, leading hispanic news in the US 26 Oct 2021 at 12:00 EST 0

This webinar will guide you through:

  • The importance of adopting a data oriented culture
  • Challenges and opportunities of shifting towards a data-driven culture
  • In-house and third-party data solutions landscape and challenges
  • Transforming your data into insights
  • How to action your audience and site data
  • Publisher story: Impremedia, leading hispanic news in the US


  • Xavi Beumala CEO Xavi Beumala’s experience as a telecommunications engineer and his extensive knowledge of the digital publishing industry inspired him to found Marfeel, where he now serves as CEO.
  • Rafael Cores VP of Digital Content Responsible for the content teams of all Impremedia digital properties, including La Opinión in Los Angeles, El Diario in New York City, La Raza in Chicago, and the vertical sites Solo Dinero, Siempre Auto, La Vibra, Comedera, Estar Mejor, Bien Bonita and No Muy Caro.
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