Case Study

Marfeel empowered Evrensel to grow their mobile traffic, engagement, and revenue without compromising their message.

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This is the first time we have developed a "mobile-only" solution, with the help of Marfeel, in nearly 25 years of our digital adventure.
Mehmet Özer Editor at Evrensel

To keep their message and brand consistent, Evrensel wanted a mobile platform with better performance, but wouldn’t change who they are as a newspaper or a brand.

  • 25 year publication his
  • 24 years as a website
  • 1.8M monthly sessions
Find out how the company has increased reader revenue using Marfeel’s publishing platform.

The challenge

When a publisher has built an audience before the mobile revolution, changes always come with a risk.

'Our main goals were decreasing the bounce rate and increasing page view and session duration. Adopting AMP pages was also important for us to be listed on Google.'

The solution

The basis of the Marfeel mobile platform is an ultralight PWA. This, combined with service workers, allows for a rich, professional news experience that feels instant, and like an app, even in unstable conditions.

In addition to a faster mobile experience, we generated monetized AMP versions, added push notifications, a CMP, and connected our AI-powered monetization system.

The results

  • 51% Page views per visit
  • 45% Session time
  • -24% Bounce rate

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