Case Study

How ESDiario increased their daily revenue by 716%

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I can only say that for us, Marfeel is a key partner in our evolution. I always say whenever anyone asks me: We are in love with Marfeel.
Borja Fadón Commercial Area Director ESDiario

ESDiario is one of the most widely-read Spanish- language digital publications in Spain-and has been for over fifteen years. But with mobile readers starting to turn off, ad revenue was in decline. This is the story of how ESDiario turned their mobile experience into an asset for them and their re

  • 15 year history
  • 13M monthly visits
  • 80% mobile sessions
Find out how the company has increased reader revenue using Marfeel’s publishing platform.

The challenge

Users complained that the mobile website was slow, the interface didn’t encourage them to find more content.

Faced with a loading screen, or confusing interfaces, the readers were bouncing from the page.

The Solution

After working with different partners to try and evolve their mobile technology, they partnered with Marfeel in June 2018

Marfeel is fully-extensible and customizable, enabling the platform to integrate with ESDiario’s publishing setup and direct advertising model.

The results

  • +242% visits per day
  • +139% ARPU
  • +716% Mobile revenue per d

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