Lightspeed and
limitless programmatic

Competition for your inventory, not your time

• MBid is server-to-server header-bidding that makes simultaneous, real-time calls to demand partners without affecting the page load speed.

• By moving the logic to the server-side, MBid eliminates additional dependencies and Javascripts that cause latencies.

• Get unlimited competition, higher eCPMs, and long-term revenue through higher demand for your ad space.

Doing more, and doing it faster

• Server-side header bidding is competition without latency.

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  Streamlined performance. Introduce unlimited bidders without compromising speed and performance.

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  Higher demand. Ad space is auctioned across high-quality bidders to maximize inventory value and ad quality.

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  Increased revenue. More competition for priority placements drives higher eCPMS.

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  Google AMP monetization. Google AMP has deprecated support for remote.html. Server-side is now the only header bidding option to monetize AMP pages.

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  Mixed Bidders. Moving to a server based solution will allow Marfeel to combine pure Display bidders with Video bidders without creating new placements.

Have your cookie and eat it

Combine client and server side for the best of both worlds

• 1

  More demand partners

  Server-side header bidding enables us to solve the latency issues created by adding more demand partners in client-side header bidding.

• 2

  Increasing the opportunity

  However, client-side bidding is able to access cookie data, increasing the opportunity to use user profiles to increase eCPMS.

• 3

  Simultaneous process

  Marfeel’s hybrid solution uses a limited number of client-side bidders Further bidders are called using server-side, creating one, simultaneous process with no latency.

• 4

  Driving higher eCPMs

  The result is the highest levels of competition without affecting latency or page speeds, or sacrificing user data, driving higher eCPMs from every ad space.

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  3X growth in ARPU

  Brazil247 managed to increase their revenue by 3X since activating Marfeel and our header bidding solution.

  300% fast ads revenue increase

  22% higher viewability
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  Marfeel header bidding, combining client-side and server-side makes up to 60% of publishers’ revenue.