Reader recirculation

Point your readers in the right direction

Keep readers on your site for longer with easy access to the content they want
  • Maximize the potential of your audience

    Reading time is 35% higher in returning users.
    Page views per session increase by 11%.
    Returning users account for 25% of the audience but 40% of the total sessions.
    Through testing and analyzing user behavior, Marfeel builds features and layouts designed to maximize reader recirculation.

We analyzed over 275M sessions across 23 publishers

Recirculation tools generate an average of:
Page views per visit 0%
Reading Time 0%

Stand out online with powerful recirculation tools

  • Swipe Navigation
  • Inline Related Articles
  • Hamburger menu
Create a continuous reading experience that uses the most natural smartphone action. Swipe navigation alone helps increase page views by up to 400%.
A set of tiles in the article body promotes other relevant articles from the same section. This gives readers new choices if the content is unengaging.
Navigation options maximize discoverability through well-known visual cues and provide direct access to all sections of a mobile site.
To promote recirculation and brand identity deep-linked articles display the section header. As the user scrolls, the sections indicator recedes to maximize readability, promote swiping and higher engagement.
For increased sharing, the social sharing bar is maintained at the bottom of articles. The bar will also prioritize the social network the reader came from to maximize the chance of sharing.

Layouts that captivate

  • Deep-linking
  • Sticky sharing

Unmissable content

  • Next articles preview
  • Next sections indicator
Preview stories from the previous and upcoming sections in sliding tiles. Give readers new, relevant content options as soon as they finish an article.
The next sections indicator for smartphone is displayed at the bottom of the sections mosaic. Users get direct access to further sections, registering more pageviews and impressions.
Case Study

4X increase in page views

After implementing the Marfeel solution, Periodista Digital has been influencing more readers on mobile than ever before, seeing 4X the number of unique monthly readers and 4X the number of pageviews.